Computer Games Addiction Essay

There are five aspects of internet addiction noted by Shaw and Black (2008): Cyber sexual addiction, cyber-relational addiction, net compulsions, information overload, and computer addiction. The main subtype we will be looking at is computer addiction, as it is described as â€Å"Many computers come equipped with pre-programmed games and people become addicted to playing them at the cost of work performance or family obligations†. There is a lot of controversy over the overlap of devices in gaming, which has resulted in an ambiguous definition for computer games and computer game addiction. For instance, a game that was made for a video game console now has an internet version, a computer game has moved onto the tablet, gambling has also moved to the internet, etc. We will extend their definition to include all computer games playable on a web-enabled device that is not a video-game console, as computer games are recreational activities that are meant to be enjoyed, and outsi de of educational games have little productive value. The following are in depth examinations of computer-game addiction symptoms as studied by researchers as well as real life-examples. Running Head: Persistence, or behavioral salience, is an activity that dominates a person’s behavior to the point that self-maintenance is neglected. In 1938, Skinner created a device that allowed rats to push a lever that would release a pellet into their cage. Once the rats realized that the action of pressing the lever resulted in a reward, they continued to press the lever until exhaustion. Doing so demonstrated an aspect of operant conditioning called positive reinforcement, in which a reward stimulus will result in the continuation or increased frequency of a behavior. In Loftus and Loftus’ (1983) study, they found similar behavior in humans, except with video arcade games such as Pac-man and Invaders. The reward stimulus is often a higher score, accomplishing a task, or defeating a virtual enemy which causes a feeling of achievement. People would gain injuries by standing in front of a machine for hours and repeatedly moving a joystick or pushing buttons, resulting in blisters, callouses, etc. These injuries were given humorous names, such as Pac-man’s Elbow which refers to a mild form of tendinitis. These injuries have become more varied across different platforms for gaming and computing usage. Commonly cited injuries include tired eyes, carpal tunnel syndrome, etc. due to staring at a computer screen and repeating the same keystrokes when playing. Besides repeating an action to the point of self-harm, computer game addiction is more associated with ignoring bodily needs in favor of playing. The BBC (2005) posted an article about a man in South Korea who played for 50 hours straight in an internet cafà ©, and eventually collapsed from exhaustion. He died in the hospital from heart failure. There are several reports of gamers refusing to use the bathroom or using a bottle to release their urine, and eating little food or snacks to nourish themselves; all to remain in front of the computer for a while longer (Chappell et al., 2006). Many of these stories usually stem from developed countries in Asia such Running Head: COMPUTER GAME ADDICTION Poon 8 as China, South Korea, and Japan where computer gaming is more accepted and popular than in the United States. For instance in South Korea, StarCraft is a popular spectator sport and one needs a license in order to qualify to play as a pro-gamer. Computer Game Addiction has been recognized as a formal disorder in these countries, and the government has taken steps against it by creating programs and clinics to battle against it. In South Korea, after repeated incidents of self-neglect leading to death, and the death of a child that was neglected by its parents, they have enacted policies to fight against computer addiction(Cho, 2010). These policies include opening several counseling centers, boot camps for addicted children and teenagers during summer and winter break, and people under eighteen being prohibited from playing in internet cafes between midnight and 8 am (Bosker, 2010; Cain, 2010). China has also enacted policies that include opening treatment centers and requiring minors to use their government IDs to track and shorten usage (Sung, 2009). The government targets the young, as they are under the care of their parents and are also at risk for computer game addiction (Thomas and Martin, 2010). The popularity and acceptance of computer games in developed Asia, as well as their policies against computer game addiction could be a possible future for America. Risked Relationships In addiction, one may drift away or alienate one’s close relations in favor of the substance or activity. In a two case study by Griffiths (2010), he examined two different sides of the social aspects of computer gaming. The first case featured Dave who began to play World of Warcraft for ten to fourteen hours a day after finishing his degree and before getting his first job. Although he played excessively, he was able to gain and maintain new friends through the game, only played because he was in a situation with a lot of time, and eventually dropped out of playing when he formed new commitments in real life. In the second case, a married man with two Running Head: COMPUTER GAME ADDICTION Poon 9 children named Jeremy, was interviewed. He claimed that he played in order to escape from his problems. In the midst of his addiction he played up to fourteen hours a day, began to lose his close connection with his wife, and called in sick at work in order to play more. He eventually lost his job and his wife. He has since been referred to a clinical psychologist. Although Dave played as excessively as Jeremy, he was able to stop playing and it did not ruin his life. Jeremy’s gaming ended up being both the solution and problem that caused a vicious cycle of abuse which resulted in him losing his family and his work. It has also been reported that several parents have neglected their children in favor of computer and/or internet games. In the case of the Kims, they played a game named Prius, a fantasy, Massive Multiplayer Online Role-playing game (MMORPG). They raised a virtual child named Animus in the game, while only feeding and changing their child in between gaming sessions. The child died due to malnourishment, and they were sentenced to jail. Another parent, a single mother, played a social game named Small Worlds, and neglected her small children and two dogs. The children fed themselves from bean cans every day, and the two dogs died from malnourishment. Gamers often become too invested and immersed in their games, and as they play longer hours they begin to lose contact with their real world relationships. Although in Dave’s experience, in which he displayed excessive behavior, he did not display this addictive symptom. For some gamers, it is possible to play long hours and not be considered addicted, and there are varying levels of risked relationships. In young teenagers, they may simply pass up on family engagement in order to play games (Thomas & Martin, 2010). In the situations of the Kims, Jeremy, and the single mother, they all played excessively and ignored their social responsibilities. The basis of any addiction is the negative consequences that come with using a substance or doing an activity. With pathological gaming, the criteria for it includes resorting to crimes to fund one’s own activity or pay off debts one has accumulated. However, articles in the media indicate a trend that many crimes may occur either due to frustration surrounding the game, or to copycat violent acts from the game. One man in China stabbed his friend because the friend had sold a virtual sword on eBay for money (BBC, 2005). In another case, a mother in Florida shook her 3-month baby to death for crying when she was playing Farmville (CBSNews, 2010). In the instance of grand theft auto, there have been copycats who have set out to repeat the crimes they committed in game; one group of teenagers in Garden City, New York decided to live out the popular action-adventure, crime game named grand theft auto. They committed burglary, beat some men, attempted to steal a car, and even punched a police officer in the face. Their only motivation was that they were bored (Crowley, 2008). There is a media stereotype that violent games will increase a child’s propensity for violence. Markey and Markey (2010) attempted to predict certain personality types that would be most affected by violent video games. They found that those high in neuroticism and low in agreeableness and conscientiousness are susceptible to violent games, but only a few individuals truly act on these impulses in a manner that is noticeable. The individuals that are noted above may have had other disorders which caused them to act in this violent manner. Tolerance Weinstein (2010) conducted a study that looked at levels of Dopamine in both a control group and a group of former ecstasy users. They allowed both groups to play a motorbike-riding computer game and monitored brain chemistry using single-photon emission computed before and after game play. They found that there were increased levels of dopamine in the ventral striatum, which is comparable to amounts produced by amphetamines. Former ecstasy users had little change in brain chemistry, which may be due to tolerance from previous ecstasy usage. The researcher also found that males had greater activation and functional connectivity in the meso-cortico-limbic system than in females. Weinstein (2010) suggests that gaming usage/craving may use the same neurological reward system as substance dependence, that gender differences explain why there are more males playing and addicted to games, and that computer game addicted players may also show reduced dopamine levels after playing computer games due to sensitization. This study may not be very valid concerning the ex-ecstasy group, as they only recruited users and the sample size was small. Thaleman et al. (2007) confirmed these results by examining male computer players of different playing intensities, and seeing how they reacted to computer cues. Using Electroencephalography, they found that the excessive computer game players had stronger cue-reactivity to computer scenes than casual players. They also came to the conclusion that sensitization of the mesolimbic dopaminergic system caused greater computer salience in a similar manner of substance abusers to drugs. Debt In the case of many computer games, you purchase a single game and then you hand out no more money. However, game companies have changed their model to increase profits, and now offer money options to buy more in-game weapons or power-ups, gain advantages within the game, or to renew a subscription to a game. In the case of buying in-game items, children who do not understand money and have access to their parents’ credit card may accidentally rack up a debt (Insley, 2010). They may not understand that money purchased for the game translates into real world money. Furthermore, internet gambling has become increasingly popular and may soon be legal (Jonsson, 2011). It is possible to bid real money and earn money, as well as lose money. The same problems of gambling addiction occur without a casino, and with the convenient use of the computer. Internet gambling may be even worse as it is a solitary activity and it is possible to play for hours or days without anyone seeing or stopping oneself. Furthermore, virtual money that has been converted from real money no longer seems like having monetary value, and thereby creating an inhibiting effect which would cause greater spending. It is harder to determine the difference between 100 dollars and a thousand dollars when it is on the screen, and there is nothing physical within one’s hands. Emotional Dependence. Emotional stability is dependent on a secure attachment to a person or thing (Arntz, 2006). In Griffiths (2010), the case study of the Jeremy demonstrated one of the motives for playing computer games: escape. Computer players may use computer games as a way to solve emotional problems, and to get away from reality. This may create a self-repeating cycle, as the problem is not solved and only delayed which creates more conflict for the individual and cause them to play more. Stetina et al. (2011) looked at male MMORPG game users and found that they tend to have low self-esteem that use gaming as a way to interact socially. In this manner, some or perhaps many gamers are more emotionally and socially invested in their gameplay than someone who does not need computer games to interact. In Hussain and Griffiths‘ (2009) study, they gave an online questionnaire to online gamers of MMORPGs, and found that they displayed behavioral and psychological dependence to gaming. This attachment to computer games may negatively impact one’s work. Thomas and Martin (2010) looked at Tasmanian secondary and college students and split them into groups depending on game play hours. They found that students preferred playing over spending time with friends and family and doing homework which negatively impacted their Grade Point Average. The researchers also found that the college populations used games to escape their problems or unpleasant feelings as well as to chase a higher score. Emotional dependence may be either symptomatic of addiction, or a cause of computer game addiction. Computer Game Addiction – Symptoms, Treatment, & FAQs What is computer game addiction? Computer game addiction generally refers to an excessive, unhealthy amount of playing computer games.Rather than engaging in the real world, an addicted user devotes the majority of his or her time to gaming. The addicted gamer often isolates him/herself from others, ignores more important responsibilities, and is often obsessed with obtaining higher status / rankings / achievements in his/her favorite computer game. Is computer game addiction a diagnosable disorder? According to the DSM-IV (the current manual for classifying emotional, psychological, and mental disorders), no. Although there have beencalls from some mental health professionals (and parents) to recognize computer game addiction as a â€Å"real† disorder, it has not been granted official diagnostic status. As more research on the effects of excessive gaming is conducted, many believe that it is only a matter of time before computer game addiction is classified as a compulsive behavior similar to gambling addiction. What are the symptoms of computer game addiction? Because there is no official diagnosis of computer game addiction, there is obviously no universally agreed upon list of symptoms. Psychologists and other mental health professionals initially adapted the diagnostic criteria for gambling addiction and used this as a rough assessment tool for computer game addiction. This classification approach is rarely used today and for better or for worse, it is essentially up to the individual researcher or clinician to define the symptoms of computer addiction. Still, there are some signs and behaviors that are almost always included in definitions of computer addiction, such as†¦ †¢Significant interference with school, work, or relationships †¢Often avoiding other commitments in order to keep playing †¢Frequently turning down social invitations in favor of gaming †¢Using most or all of one’s free time for gaming †¢Regularly playing late into the night and which results in poor sleep habits †¢Loss of interest in previously enjoyed activities †¢Regular gaming â€Å"binges† of 8 hours or more nonstop Who is most at risk for computer game addiction? Although virtually anyone who plays computer games could become addicted (see â€Å"Boyfriend or Husband Addicted to Video Games?†), certain groups appear to be more likely to develop unhealthy levels of play. These groups include: †¢Males †¢Children and teens †¢People with other psychological difficulties (e.g., depression, low self-esteem, anxiety) †¢Individuals with long periods of unstructured time (for example, a teen who is not involved in other activities outside of school) †¢Those with higher levels of neurotocism †¢Children who are more impulsive and have weaker social skills See the article â€Å"Video Game Addiciton Risks Factors† for more information. Why are computer games addictive? First, note that some types of computer games are clearly more addictive than others. For example, most research suggests that MMOs (like World of Warcraft) and FPS games (like Call of Duty) are more addictive than racing games and platformers. For a detailed explanation of why this is, please see â€Å"Why are Video Games Addictive?† In brief though, the most additive video games usually employ many well-established psychological principles to encourage longer and longer periods of play. For example, the most addictive computer games†¦ †¢are based on a leveling system that requires only minimal effort to â€Å"level-up† in the early stages†¦which slowly evolves into very long gaming sessions to reach the next stage as the game progresses †¢are open-ended with no clearly defined end †¢require cooperation with other human players to advance in the game†¦which creates a sense of obligation and dedication to one’s teammates†¦which translates into more and more time strengthening characters and improving skills †¢are based on variable-ratio or variable interval schedules of reinforcement that encourages long periods of gaming even in the absence of rewards

Analysis of Salt in India

Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-1 Course : Integrated Marketing Communication L: 3 Hrs. , T : 1 Hr. , Per Week Total Credits: 7 Objectives: The objective of this course is to provide the students with knowhow about Marketing Communication, Integration concepts, Media planning and buying concepts. Learning this course would equip the students in building there career in advertising and media planning. Unit I: Introduction to Marketing Communication Concept; Functional areas of Marketing Communications; How does marketing communication work.Concept of brand-customer touch points. Unit II: Concept of Integrated Marketing Communication planning process-identifying target audience, analyzing SWOT, determining marketing communication objectives, developing strategies and tactics, setting the budget and evaluating effectiveness. Concept of internal marketing. Unit III: Creative Concept and Messages; the message strategy brief, the creative process, Unit IV: Message Execution; Message storytelling, tone and style, copy writing, message consistency, the consistency triangle. Unit V :Media planning, media classification, media strengths and weaknesses, Audience management and measurement, out of home media, product placement. Unit VI: Media targeting, media profiles, CDI-BDI Determination, calculating reach and frequency, GRP and TRP concept and calculation, IMC media mix, calculating media cost, media scheduling. Text Book: 1. Principles of Advertising and IMC: Duncan, Tom. – McGraw Hill. Reference Books: 1. Integrated Marketing Communications: Pickton, D. and Broderick, A. – Prentice Hall. 2. Using advertising and promotion to build brands: Blyth, J. –Pearson 3. Advertising management by Jethwaney: Pub by Oxford. . Building the Indian Brand: Kapoor, MacMillan Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-2 Course : Brand Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The objective of this course is to teach students the broad topic of brand equity and brand management. Learning this course would help them to understand the key issues in planning and evaluating brand strategies. The course covers theories, models and other tools which are used to make better branding decisions. Unit I:Brands and Brand Management: What is a Brand? Why do Brands Matter? Can anything be branded? What are the strongest Brands? Branding challenges and opportunities, Brand equity concept, Strategic Brand Management Process The Customer Based Brand equity: Brand Knowledge; Building a Strong Brand, Brand-Building Implications. Unit II: Brand Positioning: Identifying and Establishing Brand Positioning, Positioning Guidelines, Defining and Establishing Brand Values, Internal Branding. Choosing Brand Elements to Build Brand Equity: Criteria for Choosing the Brand Elements, Options and Tactic s for Brand Elements.Unit III: Designing Marketing Programs to Build Brand Equity: New Perspective on Marketing, Product Strategy, Pricing Strategy, Channel Strategy. Leveraging Secondary Brand Knowledge to Build Brand Equity: Conceptualizing the Leveraging Process, Company, Country of Origin and other Geographic Areas, Channels of Distribution, Co- branding, Licensing, Celebrity endorsement, Sporting, Cultural, or Others Events, Third Party Sources. Unit IV: Developing a Brand Equity Measurement and Management System: The Brand Value Chain, Designing Brand Tracking Studies, Establishing a Brand Equity Management System.Measuring Sources of Brand Equity: Qualitative Research Techniques, Quantitative Research Techniques; Measuring Outcomes of Brands Equity: Capturing Market Performance, Comparative Methods, Holistic Methods. Unit V: Designing and Implementing Branding Strategies: The Brand-Product Matrix, Brand Hierarchy, Designing a Branding Strategy. Introducing and Naming New Prod ucts and Brand Extensions: New Products and Brand Extensions, Advantages of Extensions, Disadvantages of Brand Extensions, Understanding How Consumers Evaluate Brand Extensions, Evaluating Brand Extension Opportunities.Unit VI: Managing Brands over Time: Reinforcing Brands, Revitalizing Brands, Adjustments to the Brand Portfolio. Managing Brands over Geographic Boundaries and Market Segments: Rationale for Going International, Advantages of Global Marketing Programs, Disadvantages of Global Marketing Programs, Standardization versus Customization, Global Brand Strategy, Building Global Customer – Based Brand Equity Text Book: 1. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Kevin L. Keller, Pearson Education.Reference Books: 1. Brand Positioning: Strategies for competitive Advantage: Sengupta, Tata McGraw-Hill. 2. Strategic Brand Management by Richard Elliot:   Larry Percy, Oxford University Press, India. 3. Managing Brand Equity by Aaker D: Fr ee Press. 4. The New Strategic Brand Management: Jean-Noel Kapferer, Kogan Page. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-3Course : Retail Management L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives:The subject is designed to understand the Retailing of Products and Services, the role of Retail in Economy and the various issues related to Retail like Infrastructure, Merchandising, Store Operations, etc. Unit I: Introduction: Retail in India, Size of Retail in India, Key Sectors, FDI in Retail, Challenges to Retail Development, Evaluation of Retail formats, Theories of Retail Development, Concept of Life Cycle in Retail, Business Models in Retail, Services Retail, India Specific Retail Models, Concept of Internationalization, Determining Market Entry, Retail in Asia.Unit II: Strategy & Planning: The need for Studying consumer behavior, Factors influencing the retail shopper, Customer Decision Making process, ma rket Research, Retail Strategy, Concept of Business Model, Growth Strategy, Retail Value Chain, Ethics in Retailing, Types of Retail Locations, Stepin in choosing location, Methods of evaluating trade area, Retail Franchising, Types of franchising, Advantages 7 Disadvantages of Franchising, Franchising in India, Legal Issues. Unit III:Merchandise Management: Factors affecting Buying decisions, The merchandiser’s role and responsibility, Buyer role and responsibility, Function of buying for different types of organizations, Buying for a single / independent store, Concept of lifestyle merchandising, Implications of Merchandise planning, Process of Merchandise planning, Technology tools for merchandise planning, Methods of Procurement, Sourcing, Age of Global Sourcing, Retailing pricing & evaluating Merchandise performance.Unit IV: Managing Retail: Private Labels, Need and Evolution of Private Labels, Process of Creation, Category Management, Reasons for Emergence of Category M anagement, Components of Category Management, Category Management Business Process, Drawbacks of Category Management, Store Operations & Profitability, Key components in Retail Operations, Retail Economics, The 5Ss of Retail Operations.Unit V: Creating and Sustaining Value: Store Design & Visual Merchandising, Concept & Principles of Store Design, Elements of Store Design, Visual Merchandising, Servicing the Retail Customer Measuring gaps in service Gathering Customer Information & Enhancing Loyalty CRM, Personal Selling, Retail Selling process. Unit VI:Marketing & Technology: Retail marketing & Branding, Retail Marketing Mix, The STP approach, Retail Image, Retail Communication Mix, Concept of Branding, Retail Management Information Systems, Unique Needs of Technology in Retail, Need for Product identification, Importance of IT in retailing, Factors affecting use of technology, Applications of Technology, Internet Retailing, Supply Chain Management, Concept, Need & Evolution, SCM F ramework, Integration of SC, Innovations in Supply Chain, Collaborative Planning Forecasting & Replenishment (CPFR).Text Book: 1. Retail Management, 3rd Edition: Swapna Pradhan, McGraw Hills Publications, Reference Books: 1. Managing Retailing: Sinha Uniyal, Oxford Publications 2. Retail Management: A Global Perspective, – Singh, Dr. Harjit, S. Chand Publications Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-4Course : Sales and Distribution Management L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives:The objective of the course is to familiarize the student with the sales operations and sales management functions and distribution management. Endeavor is to provide both theoretical inputs and applications of practical aspects. Unit I: Introduction to sales management, building selling skills and selling strategies, understanding the sales process. Unit II: Purpose, Setting up a sales organization, Basic types of sales organization. Managing sales territory, Managing sales quota Unit III:Recruiting and selecting sales personnel, determining the kind of salespeople, determining size of the sales force; Training salespeople: Developing and conducting sales training programmes, Defining training objectives, deciding training content, selecting training method. Unit III: Designing and administrating compensation plans, Types of compensation plans and requirements of a good compensation plan; Motivating salespeople: Meaning, Need gratification and motivation, Interdependence and motivation, Motivation and leadership. Unit IV:Supervising and evaluating salespeople-Setting standards of performance, Quantitative and qualitative performance criteria, Controlling salespeople through supervision. Unit V: Introduction to channel management. Distribution channel strategies. Designing Customer Oriented Marketing Channels. Unit VI: Managing Channel member behavior: Channel relationships, control, positi oning and conflict. Managing International Channels of Distribution. Text Book: 1. Sales & Distribution Management: by Tapan Panda –publisher, Oxford Publication. Reference Books: 1.Sales Management: Chunawalls, S A, Himalaya Publishing House 2. Sales Management: Pradip Kumar Mallik, Oxford Publication 3. Physical Distribution Management: Kulkarni, M V, Everest Publishing House 4. Marketing Management: V S Ramaswami& S Namkumari, Macmillan India Ltd 5. Sales & Distribution Management: by Krishna K Harvadkar -publisher: McGraw Hill. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-5Course : Services Marketing L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives:The objective of the course is to help students gain knowledge and skills in dealing with marketing of services. To accomplish this, the student will be exposed to a series of cases, which demand commitment from him/her. The course includes the services marke ting concepts, characteristics, challenges and strategies, consumer behavior to services, employees’ and customers’ roles in service delivery, managing demand and supply, and the design and development of effective service system. Unit I: Introduction to Services: What are services? Why services marketing?Characteristics of services, challenges in services marketing. Services marketing mix. Unit II: Consumer Behavior in Services: Search, Experience, and Credence properties Customer choice, Consumer experience, Postexperience evaluation, Customer Expectations in Services – Meaning and types of service expectations, Factors that influence customer expectations of services, Issues involving customer service expectations. Unit III: Customer Perceptions in Services: Customer perceptions, Customer satisfaction, Service quality, the gaps model of service quality.Service encounter, Service Recovery – The impact of service failure and recovery, how customer respon d to service failure, Customers’ recovery expectations, services recovery strategies. Unit IV: Service Development and Design: New service development, Service blueprinting, Customer Defined Service Standards – Factors necessary for appropriate service standards, Types of customer-defined standards. Physical Evidence and the Servicescape – Physical evidence, Types of Servicescape, Strategic roles of the Servicescape.Unit V: Employees’ Role in Service Delivery: Service culture, the critical importance of service employees. Customers Role in Service Delivery: The importance of Customers in service delivery, Customers’ role, Strategies for enhancing customer participation Unit VI: Managing Demand and Capacity: The underlying issue: Lack of Inventory capability, Demand pattern, Strategies for matching capacity and demand, waiting line strategies, Pricings of services – Approaches to pricing services, Pricing strategies. Text Book . Services Mark eting: Govind Apte, Oxford University Press Reference Books: 1. Services Marketing: Valarie A Zeithaml, Dwayne D Gremler et al, Tata McGraw-Hill 2. Services Marketing: Harsh Verma, Pearson 3. Services Marketing: Vinnie Jauhari, Oxford University Press 4. Services Marketing: Rajendra Nargundkar, Tata McGraw-Hill 5. Services Marketing: K. Rama Mohana Rao, Pearson Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-6Course : Rural MarketingL: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives: A complete understanding of rural market environment and rural economy, rural marketing strategy, future prospects and understanding Government policy measures for developing Agricultural marketing Unit I: The Rural Economy: The economic scenario in rural India – the transition of rural economy – the Rural economic structure – the rural infrastructure – Rural marketing environment – the Role of Government in the development of Agricultural marketing Unit II:Rural Consumer Buying Behavior: Characteristics of rural consumer – Factors affecting consumer behavior –Consumer buying process – Opinion leadership process – Brand management in rural market Unit III: Rural Market Research: Need and importance: Primary Data collection and interpretation – Field procedures and rural realities P. R. A. Technique. Unit IV: Targeting, Segmentation and Positioning in Rural Market: Basis of segmentation – Selecting and targeting segment – Positioning decision – Rural marketing initiative by Corporate Sector Unit V:Rural Marketing Strategy: Product Strategy – Pricing strategy – Distribution strategy – Communication strategy, Marketing of Agri- inputs-Seeds, Fertilizers, Pesticides and Tractors. Unit VI: Innovation in Rural Marketing and Financial services: Innovation in Rural Marketing: E-Rural marketing – Organized re tailing – Cooperative marketing Financial services: An overview of financial services – Sources of Credit – Innovative credit delivery system like Kisan credit card – Micro finance – Chit funds – Cooperative credit – Crop insurance Text book 1.The Rural Marketing: by Pradip kashyap & Siddhatha Raut (Publisher: Biztantra) Reference Books: 1. Rural Marketing: By Balram Dogra & Karminder Chuman (Publisher: Tata McGraw Hill Edu Pvt Ltd) 2. Introduction to Rural Marketing: By R. Krishnamoorthy (Publisher: Himalaya Publishing House) 3. Rural Marketing Text and Cases: By U C Mathur (Publisher: Excel Books) 4. Rural Marketing: by R V Bedi & M V Bedi (Publisher: Himalaya Publishing House) Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-7 Course : Consumer Behaviour & Marketing Research L:3 Hrs. T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course is designed as an over view of the Consumer Behaviour and its image in Marketing Management. The course will cover the evolution of Consumer Research, Individual determination of Consumer behaviour, Influence and Decision Making of the market king. The objective of this course is to give exposure in practice of the Consumerism in modern marketing and that will allow you to develop your own frame work for understanding the behavior of consumer.Unit I: Consumer Behaviour- An Overview: Introduction, Meaning, Definition, Scope, Relevance of Consumer Behaviour, Development of Consumer Behaviour study, Growth of Consumer Research, Consumer Behaviour and Marketing Management; Consumer Decision Making, Trends in Consumer Behaviour. Unit II: Consumer Modelling: Models of Consumer Behaviour, Haward Sheth Model of Buying Behaviour, The NICOSIA Model, The ENGEL-KOLLAT-BLACKWELL Model, WEBSTAR AND WIND MODEL of Organizational Buying Behaviour. Unit III:Individual Determination of Consumer Behaviour: Consumer Perceptio n, Internal & External Factors, The Perceptual Process, Consumer Imagery and Marketing Implication; Learning- Definition, Elements and Process of Learning, Types of Learning Processes, Classical Conditioning, Consumer Memory, Observational Learning or Modeling, Low Involvement Theory. Unit IV: Consumer Decision Making: Consumer Decision Making- Meaning, Views, Types of Decision Making in buying, Process of Decision Making, Consumer Information Processing, Models of Consumer Decision Making; Types ofHousehold, Household Life Cycle, A Model of Household Decision Making. Unit V: Consumer Research: Consumer Research Paradigms, Consumer Research Process- Developing Research Objectives, Collecting Secondary Data, Designing Primary Research, Data Analysis and Reporting Research Finding, Conducting the Research study. Unit VI: Advertising & Media Research: Importance of Advertising, Need for Advertising Research, Media Research, Copy testing Advertising Research Studies in India, Evaluation of Advertising Research, Ethics in Consumer Research.Text Book 1. Consumer Behaviour In Indian Perspective, Text and Cases: Suja R. Nair, Himalaya Publishing House Reference Books: 1. Consumer Behaviour In Indian Context: P. C. Jain & Monika Bhatt, Sultan Chand, New Delhi 2. Consumer Behaviour: Leon & Kannuk, Prentice- Hall of India LTd, New Delhi. 3. Marketing Research: Beri, McGraw-Hill Education Private Ltd, New Delhi. 4. Consumer Behaviour: Ramanuj Majumdar, PHI Learning Private Ltd, New Delhi 5. Consumer Behaviour: Hoyer Maclnnis Dasgupta, Biztantra- New Delhi.Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-8 Course : Customer Relationship Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The purpose of this course is to make the students understand the organizational need, benefits and process of creating Long-term value for individual customers. It aims to develop an understanding of wha t CRM means to businesses, plus why and the how of putting a CRM Program into action. Unit I :Customer Relationship Management- Basic Concepts: Key Customers, Considerations to Decide the Key Customers, Strategies for Key Customers, Segmentation, Campaign Management, Single Customer View, Cross-Selling and Up-Selling, Multi-channels, Operational and Analytical CRM, Case-Study. Unit II: Planning for CRM: Building Customer Centricity, Setting CRM Objectives, Defining Data Requirements, Planning Desired Outputs, Relevant Issues while planning outputs, Elements in CRM Plan, Relevant Issues in the CRM Plan, Case Study.Unit III: CRM Strategy: Strategic Orientation for CRM, Extending the Concepts of Relationships, Technology Orientation, Strategic Framework for CRM, Planning for Success, Change Management, Case Study. Unit IV: CRM Implementation: Preparing for CRM Implementation, Dimensions and Technology Issues in CRM Implementation, Steps in CRM Implementation, Expected Benefits, Choosin g Right CRM Implementation Approach, CRM Implementation-Best Practices, Case Study. Unit V:Role of IT and eCRM: CRM Strategy and Technology, Steps in Preparing the IT Systems for CRM, Using IT Systems for Better CRM, Issues for Consideration in CRM Tool Selection, Tools for CRM, Basic Concepts for eCRM, Benefits of eCRM, Steps in eCRM, Success Factors in eCRM, Establishing Customer Relationships on the Internet, Case Studies. Unit VI: CRM in Practices: CRM in Manufacturing, CRM in Insurance, CRM in Airlines, CRM in Hotels and CRM in Telecom. Text Book: 1. Customer Relationships Management: Kaushik Mukherjee, Prentice Hall of India. Reference Books: 1.The CRM Handbook: Jill Dyche, Vikas Publishing House. 2. Customer Relationships Management: William, G. Zikmund, Raymund McLeod Jr. and Faye W. Gilbert, Wiley. 3. CRM-Essential Customer Strategies for the 21st Century: Paul Greenberge, Pearson Education. 4. Customer Relationship Management: Mohammed, H. Peeru and a Sagadevan, Vikas Publ ishing House. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-1 Course : Corporate Taxation L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives:This course aims to provide a strong conceptual foundation in corporate taxation & exhaustic analysis on calculations of Income from Business & Profession, VAT, Service Tax, Central Excise Laws, Custom Laws & Filing of Returns. Unit I: Definition of Income & Assessee: Previous year, Assessment year, Gross total income, Total taxable income, Residential status, Agricultural income. Unit II: Income from Business & Profession and Income from capital gains in relation to corporates Unit III: Income exempt from tax & Assessment: Deductions. Set off & Carry forward of losses, TDS, Self-assessment tax, Filing of return.Unit IV: Central Excise Laws &Customs Laws: Basis of chargeability of duties of central excise- goods, Manufacture, Classification and valuation of excisable goods- specific issues and case studies; Nature of customs duty, Types of customs duty, Classification for Customs and rate of duty, Valuation for customs duty, Provisions regarding baggage. Unit V: VAT: concept, Applicability, Procedures involved and implications of the VAT, Introduction to CST. Unit VI: Service Tax: Provisions of law and procedures; Various Services covered under Service Tax. Reference Books: 1.Direct Taxes: Ahuja, G. K. & Gupta, Ravi, Bharat Law House. 2. Indirect Taxes : Datey V. S. , Taxmann Publications, New Delhi 3. Direct Taxes Law & Practice: Bhagwati Prasad, WishwaPrakashan. 4. Income Tax, Bombay: Kanga, J. B. and Palkhivala, N. A. , N. M. Tripathi. 5. Direct Taxes Law and Practice: Singhania V. K. , SinghaniaKapil, Singhania Monica, Taxmann Publications, New Delhi. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-2 Course : Security Analysis & Portfolio Management L:3 Hrs. , T:1 Hrs. P:0 Hrs. , Per we ek Total Credits : 7 Objectives: This course aims to provide knowledge about security analysis & Portfolio Management. It covers various points such as, investments & its various avenues, analysis of capital market, various risk-return model, efficient market theory, & process of portfolio construction. It aims to provide the students of finance stream, the thumb rules of analyzing security market to reduce risk & enhance returns. To accomplish this, the student will be exposed to a series of cases, which demand commitment rom him/her. Unit I: Capital Markets: Overview of money markets, History of Indian capital markets, Capital market scams, Reforms in capital markets, Primary Markets – free pricing, book building, Private placements, Secondary Markets – Organization, membership, and management of stock exchanges, Listing, trading, clearing and settlement mechanism, Listing categories, BSE, NSE, measures to boost liquidity in the secondary market, reforms in secondary markets and its impact, Internet trading.Unit II: Investment scenario & Risk & Return analysis: Investor life cycle and investment goals, Investment options available and their comparison, investment constraints, Definition and Measures of return and risk – historical rates calculation, Expected rates, required rate of return, risk free rate of return, & measurement of risk in portfolio context Unit III:Efficient capital markets Hypothesis & capital Market Theory: Need, EMH – forms, tests and results, Implications of efficient capital markets; Random walk Hypothesis, Indian Markets and Efficiency, Capital Market theory – Background, risk free asset, Markowitz portfolio theory, the market portfolio; capital asset pricing Model, systematic and unsystematic risk, CML, SML; Arbitrage pricing theory – empirical test of APT, Stability of beta. Unit IV:Fundamental and Technical Analysis: Concept, & process of fundamental analysis , Economy analysis, sector anal ysis, company analysis;, Tools and techniques of fundamental analysis, business cycle and industry life cycle analysis. Analysis of growth companies, Concept of technical analysis, Assumptions, advantages and challenges; fundamental Vs. technical analysis, Tools and techniques for analysis; Dow theory, basic types of charts, Price patterns, Trendlines, moving averages and advanced technical tools. Unit V:Equity & Debt portfolio Management strategies, Optimum Portfolio Selection & Revision and Performance measurement: approaches to equity investment, passive & active styles, Equity style management, cross-border strategies, role of fixed income securities in a portfolio, & fixed income portfolio management strategies, Optimum Portfolio Selection & Revision –portfolio diversification, Optimal portfolio selection, portfolio revision& its techniques, transaction cost, portfolio monitoring & rebalancing, issues in portfolio rebalancing * selection & revision of equity portfolios, Performance measurement – Concept, Measures available–Treyner, Sharpe, Jensen, performance attribution analysis and Measuring market timing skills. Unit VI: Mutual funds and AMCs: concept, origin and growth of mutual funds, constitution & management of MFs – Sponsors, Trustees, AMCs, and custodians; Classification of mutual fund schemes, advantages and disadvantages in mutual fund schemes, NAV and pricing of mutual fund units; State of mutual funds in India. Text book 1. Investment Management-Security Analysis & Portfolio Management: by V. K. Bhalla, S. Chand.Reference Books: 1. Investment Analysis and Portfolio Management: by Prasanna Chandra, Tata McGraw Hill Publishers  1/E, 2002 2. Investment Science: David G. Luenberger, Oxford Univeristy Press. 3. Financial Management: R. P. Rustagi, Galgotia Publication House. 4. Investment: William Sharpe (PHI) 5. Security Analysis and Portfolio Management: V. A. Avadhani, Himalaya Publishing House Syllabus of Second Y ear (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-3 Course : International Financial Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives:This course aims to provide a strong conceptual foundation & exhaustic analysis on recent developments in the world monetary & financial system, & changing role of international financial managers in the volatile global forex markets. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. Unit I: Financial Management in global context: Role of Finance Manager in Global context, objectives of the firms and impact of risk, Constraints to maximization of value of firm, Exchange Rate Regimes, Emergence and Functions of IMF; Exchange Market; Exchange Dealers; RBI and Exchange Market; Exchange Rate System in India; Floating Vs. Fixed Exchange Rates. Unit II:Foreign Exchange Market Components And Activities: Defining Forex markets & the exc hange rates; Exchange Rate Mechanism, Quoting Foreign Exchange Rates- Spot Rate, Forward Rate, Cross rates and Problems from Exchange rate calculations, Forward contract, Hedging, Speculation, Arbitrage, Interest rate Arbitrage, Swaps-characteristics & uses, Indian Forward market. Unit III: Foreign Exchange Risk Exposure its & management: Meaning of exposure, Types, Causes of changes, Translation & Transaction Exposure, Economic & operational exposure- meaning & its impact on exporter & importer , Currency & interest rate risk, Country Risk management. Unit IV: Management of Long & Short term International financing: Concept of Foreign Investment – Direct & Portfolio, Commercial Borrowings, GDRs, ADRs, Euro Issues, ECBs, Syndicated Credit, Short term sources of finance for MNCs, International forfeiting, international leasing, Euro Currency market, Asian Currency Market; Petro – Dollar Market. Unit V:International Capital Budgeting & Capital structure of MNCs: Concept, Basic inputs for project evaluation, Problems associated with multinational capital budgeting, Evaluation of a project using various methods, International Cash management, Cost of Capital & International Financial Environment, theory of optimal capital structure, & the dilemma of finance manager. Unit VI: Multinational Tax Environment: Important types of taxes that MNCs face, tax treaties & tax heavens; Indian Tax environment: Incentives for earnings in Foreign exchange, double taxation relief, transfer pricing. Text Book: 1. International Financial Management: A. K. Seth, Galgotia Publishing Company. Reference Books: 1. International Financial Management: P. G. Apte, Tata Mcgraw–Hill 2. International Finance: Thomas J. O’Brien, Second edition, Oxford University Press. 3. International Financial Management: Sharan , Prentice–Hall 4.Multinational Financial Management: Shapiro ,Prentice–Hall Syllabus of Second Year (Semester III/IV), MBA (Master of Busine ss Administration) Course Code : MBT602-4 Course : Financial Risk Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course aims to provide a strong conceptual foundation about risk management, future & Option markets, Swaps, Insurance etc. It gives an exhaustic analysis on recent developments in the future & option market & how to calculate VAR. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. Unit I:Introduction to Risk Management: The meaning of risk, How risk is managed, Limitations of Risk Management, Corporate Risk Management, Approaches to Risk Management, The Process of Risk Management, Techniques of Risk Management. Unit II: Mechanics of the Futures Market: Meaning and Definition, Types of futures, Mechanism of the Futures Market, Motives behind using Futures, Stock and Index Futures, Currency Futures, Interest rate Futures, Commodity Futures. Unit III: Options: Concept of Option s, American and European Options, Option pricing models, Exotic Options Unit IV: Financial Swaps: The Concept of Swaps, Interest rate swaps, Currency swaps, Pricing of Swaps. Unit V: Value at Risk: The Concept of VaR, How VaR is calculated, Uses and limitations of VaR. Unit VI:Introduction to Insurance – Life and Non-Life: Meaning and Nature of Insurance, Classification of Insurance, Elements of an Insurance Contract, various types of Life and Non-Life Insurance. Text Book: Options, Futures & Other derivatives: by John C. Hull, Pearson. Reference Books: 1. Financial Management: Theory Concepts & Problems by Dr. R. P. Rustagi,Taxmann. 2. Financial Management: by Rajiv Shrivastava and Anil Mishra, Oxford Publications. 3. Insurance & Risk Management: Dr. P. K. Gupta, Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-5 Course : Project Planning & Financing And Mergers & Acquisitions L:3 Hrs. , T:1 Hrs . , P:0 Hrs. , Per week Total Credits : 7 Objectives:This course is divided into two parts the first part aims to study all about project management, Idea generation, Evaluation of the project, Loan documentation etc. The second part analyze & gives an in-depth explanation of the concepts, processes, issues & pitfalls involved in M & As & corporate restructuring using a lucid style. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. Unit I: Introduction to Project Management: (a)Planning: Generation & Screening of project ideas, Market & Demand Analysis, Technical Analysis , Financial estimates & projections (b) Sources of Financing – Term Loan, Venture Capital, Private Equity, Debentures, Shares, etc.. Unit II:Evaluating the Project: Nature and significance, techniques of evaluation –Pay Back Method, Accounting rate of return, Net Present Value and profitability index. Risks attached to the project (A review of project risks identification, allocation, and management). Unit III: Project Report and Lender’s Analysis: Components, Details of the company, its promoters, project, finances required, profitability, etc.. ; Loan Documentation – Appraisal of term loans by Financial Institutions. Basic components of project finance; Financing of small scale industry – Meaning, importance, growth of SSIs, Special financing needs and sources, issues & implications. Unit IV:Mergers & Acquisitions:Forms of Corporate Restructuring, Different forms of M&A, M&A Process, Participants in the M&A Process, Post closing Integration, Due Diligence, Reasons for failure of M&A. Unit V: Methods of Valuation of Firms: Various approaches to Valuation, Role of Valuation, DCF Model, Equity Valuation Model, Firm Valuation Model. Unit VI: Takeover Defenses: Friendly vs. Hostile Takeovers, Takeover defenses, Preventive Anti-takeover measures, Corporate Charter amendments, Golden Parachute, Active Anti -takeover defenses, Regulation of Takeovers in India. Text Books: 1. Project Planning Analysis, Selection, Implementation and Review: Prasanna Chandra, TMH 2. Financial Management – Theory Concepts & Problems: Dr. R. P. Rustagi,Taxmann.Reference Books: 1. Project Management and Control: Narendra Singh, Himalaya Publishing House 2. Financial Management: Rajiv Shrivastava and Anil Mishra, Oxford Publications. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-6 Course : Indian Banking and Financial System L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course analysis & discusses the new challenges & new initiatives of banks & their unique role in the economy. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her.The course includes the fundamentals of Banking, Commercial Banks & their role, NBFC’s, & Management of Asset Liability Managem ent. Unit I: Indian Financial System: Financial Intermediation, Introduction to Indian Banking System, Regulatory Framework, Sources of Funds, Application of Funds. Unit II: Commercial Banks I: Introduction to Bank’s Financial Statements, Analysis of Balance Sheet items, Deposits, Lending Function, Loan Policy, Loan Pricing, Credit Risk and Loan Losses. Unit III: Commercial Banks II: Investment Portfolio of Banks, Non Fund based Services, Plastic Money, SLR requirements, Capital Adequacy requirements, BASEL II Unit 4:Development Financial Institutions: Role of DFIs in the Financial System, Operations of major FIs in India – IFCI, ICICI, IDBI, SIDBI, Regulatory Framework for FIs Unit 5: NBFCs: Definition, Types and Services, Regulatory framework, Capital Adequacy Requirements. Unit 6: Asset Liability Management: ALM, Interest Rate Risk management Liquidity risk Management. Reference Books: 1. Principles of Bank Management: Vasant Desai, Himalaya Publishing house, Delhi 2. Basics of Banking & Finance: Dr. K. M. Bhattacharya, Himalaya Publishing House 3. Banking Theory, Law & Practice: Gorden&Natrajan, Himalaya Publishing House 4. Banking Theory & Practice: Dr. P. K.Shrivastava, Himalaya Publishing house, Delhi Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-7 Course : Financial Services & Merchant Banking L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course covers the various financial services and their role in the economic development along with the concept of Merchant Banking in detail Unit I: Financial Services: Concept, objectives, characteristics, issues, kinds of financial services Unit II: Marketing of Financial Services: Conceptual Framework, Distribution Pricing, Promotion, Attracting & retaining customers. Unit III:Financial Services Market: Concept, Constituents, Growth of financial services in India, problems of finance services sector, Regulatory fr amework. Unit IV: Merchant Banking: Introduction, nature, Role of Merchant Bankers in Economy, Functions of merchant bankers, Code of conduct for merchant bankers. Unit V: Merchant Banking in India: Legal & Regulatory Framework and relevant Provisions, SEBI guidelines for Merchant Bankers, present state of Merchant banking in India. Unit VI: Issue Management: Concept, pre and post issue activities, role of merchant banker in Issue management and Mergers and Acquisitions Text Book: 1. Financial Services: M. Y. Khan, Tata McGraw Hill 2010Reference Books: 1. Financial Services: Gurusamy, Tata McGraw Hill 2010 2. Financial Services: Tripathy, Prentice Hall of India 2009 3. Financial Markets and Institutions: Madura, Thomson, 2009 Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-8 Course : Management Control System L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course aims at students should gain knowled ge, insights and analytical skills related to how a firm’s managers go about designing , implementing and using the planning and control, system to implement the firms strategy. Unit I:Definition and Concept of Management Control, Subsystems of Management control-Strategic Control, operational control and task control, Functions of management accountant and controller, Impact of changing business environment on management accounting and control systems, Requisites for designing and implementing management control systems. Goal congruence – cybernetic paradigm of Grissinger – functions of the controller. Unit II: Responsibility Centers – Types of Responsibility centers – Expense Center, Profit Centers and Investment Centers – Budgetary Control as a tool for Management Control System – Engineered , Discretionary and Committed Costs. Approaches to Budgeting w. r. t. Engineered and Discritionary costs, Benchmarking and total cost manageme nt. Unit III:Transfer Pricing (Market Based and Cost Based): Related numerical problems – return on Investment, Economic Value Added, Capital Budgeting and Ratio Analysis as a tool to Management Performance Measurement. Unit IV: Management control system in service sector vis-a-vis in manufacturing sector. Financial and Non- Financial Performance measures w. r. t. balance score card (Rock Water’s Model) Unit V: MIS- Management Information System & ERP Unit VI: Introduction to Audit Functions as a control tool covering financial audit, internal audit and Cost Audit- management audit – principles and Objectives. Text Book: 1. Management Control System: 10th Edition – Anthony and Govindrajan, Tata McGraw HillReference Books: 1. Practical Auditing: B. N. Tondon 2. Management Control System: Kirby. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-1 Course : Performance Management & Compensation L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course seeks to expose students to fundamental theories and best practices in performance management. It will also try to illustrate the dynamic nature of performance management through the presentation of new ideas and controversial issues. It will enable students to link performance to rewards & compensation. Unit I:Performance Management: Overview, concept, purpose, significance, characteristics, process of Performance Management & Compensation (PMS). Emerging Trends in PMS Unit II: Planning employee performance and development: Basic concepts, Components of Performance & Development Plan (PDP), Benefits of PDP Unit III: Monitoring Performance & Mentoring: Introduction, performance review, conducting review meeting, frequency of review, self-assessment. Concept of Mentoring, benefits, process of mentoring, coaching for performance improvement. Unit IV: Stock taking Performance: Introduction, Purpose of Stocktaking, Different approaches of appraisal, Stock taking potential, Tools for Stocktaking potential Unit V:Appraising for Recognition & reward: Methods of Appraisal, Errors during Appraisal, Appraisal for rewards, Appraisal for successful recognition Unit VI: Reward and Compensation management: Concept and types of compensation, Competitive imperatives, Equity in compensation, Designing compensation, fringe benefits, retirement benefits Text Book: 1. Performance Management: Prem Chadha, Publication –Macmillan Reference Books : 1. Human Resource Management: Snell & Bohlander, Publication – Thomson 2. Compensation: Milkovich & Neman, Publication – McGraw –Hill 3. Human Resource Management: Gary Dessler Publication – Thomson 4. Managing Human Resources: Monappa, Publication – MacmillanSyllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-2 Course : Management Of Change And Organizational Effectiveness L :3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The student will be exposed to various types of organizational change. The course will also enable them to identify the strategies for managing change in different scenarios. The course will also help the students to evaluate the different change strategies implemented in the organization. Unit I: Introduction to Managing Change: Concept of change, types of change, steps to manage change, Role of HR strategies in implementing change, Implementation & impact of change. Unit II:Organizational Structure & Management of Change: Concept, Organizational change, Organizational structure, Structure & strategic change, Systematic approach to implement change, Resistance to change, Force field theory of change, Dominos effect, power politics and ethics, OD Interventions. Unit III: Organizational Culture & the Management of Change: Organizational culture, Martin’s perspective on the study of culture, Hofstede’ s & Schein’s perspective of organizational culture, Strategies for cultural change, Parameters of cultural change, Realigning culture in the organization. Unit IV: HRD & Management of Change: Concept of HRD, Strategic change & HRD, Strategic integration & orders of strategic integration, Development of managers, Process of Staff development, Recruitment & selection & management of change, Performance management & management of change. Unit V:Role of Change Management in Downsizing and Mergers & Acquisitions: Concept of Downsizing, Need & problems related to downsizing and mergers & acquisitions, Handling psychological states of employees in downsizing and mergers & acquisitions, Implications related to them, Strategies to be used in downsizing and mergers & acquisitions to have effective change, Principal determinants, Theories of Intervention to manage downsizing. Unit VI: Evaluating & Promoting Change: Approaches to evaluate & promote change, Evaluation research, The action research spiral, Clarity of purpose & strategies, Gathering data for analysis, Analysis & feedback. Textbook: 1. Managing Change: Adrian Thronhill, Phil Lewis, Mike Millmore, Mark Saunders; Pearson Education Limited Reference Books: 1.Change Management: CSV Murthy; Himalaya Publishing House 2. Essentials of Human Resource Management and Industrial Relation: Dr. P. Subba Rao; Himalaya Publishing House 3. Organisational Behaviour: K Aswathappa Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-3 Course : Group Behaviour And Transactional Analysis L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: To help students understand how people act, think, and feel in organizational settings and how to form better relationships by achieving human objectives, organizational objectives, and social objectives.The study of Organizational Behavior and Transaction Analysis will facilitate the process of explaining, understanding, predicting, maintaining, and changing employee behavior in an organizational environment. Unit I: Personality and Perception – Determinants of personality, Types of personality, Theories of personality, Perception & O. B. , Managing the perception process, Components of attitudes, formation of attitudes, changing attitude. Unit II: Group Behavior – Groups, reason for people to work in groups, Group Development – Stages, Strategies, Group Behavior Model, Roles in Groups, Roles – Identity, Perception, Expectation, Differentiation. Unit III:Group Behavior Functioning – Theories of Group Behavior Functioning, Influence of group behavior on work assignment, Group Potential, Group Cohesiveness, Groupthink, Group Productivity & Group Performance. Unit IV: Group and Team Dynamics – Nature of teams, types of teams, benefits from teams, types of groups, group development, determinants of group behavior Teams vs. Groups. U nit V: Power & Conflict – Power dynamics, sources of power, power tactics, nature of conflict, types of conflict, Conflict process, levels of conflict, conflict resolution, cases on power & conflict. Unit VI: Transactional Analysis – Ego states and their identification, Types of Transactions, Cases on T A.Introduction & background, Positions of change, Child, parent & adult, Families & children Test Book 1. Organisational Behaviour: K. Aswatthappa, Himalaya Publishing House. Reference Books: 1. The Dynamics of Group Behaviour: Concepts, Principles and Practices, M. Gangadhara Rao and Surya P. Rao (2007), Kanishka Prakshan 2. Organisational Behaviour: Fred Luthans, McGraw- Hill Publishing co. ltd. 3. Organisational Behaviour: Robbins, Prentice hall of India Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-4 Course : Training & Development Practices L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectiv es:This course will enable the students to understand the Function of Training & Development followed in the organizations. It will take a holistic view of this function & will discuss identification, design & evaluation of training programs in detail. The course will also discuss best practices of Training & Development in different organizations. Unit I: Training and Development: Introduction, Nature of training, Significance of training, Scope & Objectives of training, Benefits of training, Philosophy of training. Difference between Training & Development. Unit II: Training Need Analysis – Identification of training needs, Thayer & McGhee Model, Areas of training, Responsibilities for providing training. Unit III:Training Design & Methods of Training & Development – Perspectives for Designing Training, On the Job Training & Off the Job Training, Training Methodology – Case Study, Management Games, Brain Storming, Role Play, In- Basket exercises, Group Discuss ion; Concept & Importance of Management Development Programs (MDP’s), Steps in MDP’s, Methods and Techniques of MDP’s, Prospective pitfalls. Unit IV: Tools for Effective Training – Teaching aids and techniques, Audio-visual aids, Skills of an Effective Trainer: Communication skills, Knowledge, Training styles, Power of Body Language, Developing creativity. Unit V: Evaluation of Training – Feedback from participants, Measurement of training effectiveness, Models of Training evaluation, Evaluation of trainers and facilities for training. Audit of Training – Cost of training. Unit VI: Training in Indian & International Organisation – National Perspective regarding current training and development practices, International Perspective. Case Study. Text Book: 1.Effective Human Resource Training and Development Strategy: Dr. B. Rathan Reddy, Publication –Himalaya Publication House. Reference Books: 1. Personnel Management and Human Re sources: N. C. Jain & Saakshi, Publication – Allied Publisher. 2. Human Resource and Personnel Management: K. Aswathappa, Publication, McGraw- Hill Publishing. 3. Human Resource Management: Tenth Edition, Gary Dessler, Publication- Pearson Education. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-5 Course : Industrial Relations & Labour Legislations L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives:This course will discuss and examine the important areas of Legislation Relating to Welfare, Social Security Measures, Wages and Bonus, Industrial Relations, Trade Unions and Employment Conditions. The Course will also deal with the Current Legislative Proposals as well as the Impact of Labour Laws on Human Resource Management. Unit I: Industrial Relation and Industrial Democracy – Definition and concept of industrial relation, basic facts, scope, aspects & ideologies of Industrial relations, Appro aches to Industrial relations. Collective Bargaining: Definition, importance, types ,prerequisites of effective collective Bargaining & Collective Bargaining in India; Workers Participation: Concept & meaning, Aims & objective, Forms & levels of participation, conditions essential of working of the scheme. Unit II:Grievances & Disputes – Nature, causes, settlement procedure of Grievances, Industrial Disputes, causes, remedial & prevention measures and settlement machinery. Consequences of Industrial disputes on Industry & Society. Significance of Peace & Harmony to Industrial Productivity & progress Unit III: Labour Welfare & Social Security Legislations – Meaning & scope, Labour welfare & welfare officer in Indian Industry, his role, perceptive, limitations, role perception and role performance, New challenges & expectations, Training of welfare officers; Aims of social security measures, methods of providing social security, benefits to workers-social assistance and social insurance, origin and growth of the idea of social security.Workmen’s compensation Act, Employees state Insurance Act 1948, Provident Fund Act 1952 and Payment of Gratuity Act 1972. Unit IV: Normative and Wage Legislations – Factories Act, 1948, Bombay shop & Establishment Act 1948, PULP Act 1971. Minimum wages Act, Payment Of wages Act 1936, Payment of Bonus Act 1965. Unit V: Industrial Relation Legislations – Trade Union Act 1926, Industrial Employment standing order Act 1946, Bombay Industrial Relations Act, Industrial Dispute Act 1947. Unit VI: ILO & Functions of Working of Offices Attached To Labour Ministry – ILO: Constitution, working & impact of ILO on Labour Legislations in India, ILO convention & recommendations.Functions & Working of Offices Attached To Labour Ministry: Directorate –General of Employment & Training; Labour Bureau; Welfare Commissioners; Various committee constitute by the Government of India (Ministry Of Labour). Text Book: 1. Dynamics of Industrial Relations: Mamoria & Mamoria, Publisher: Himalaya Publishing House. Reference Books: 1. Industrial Jurisprudence & Labour Legislation: A. M. Sarma, Publisher: Himalaya Publishing House. 2. Taxmann’s Labour laws: Taxmann Publications Pvt. Ltd. 3. Essentials of Human Resource Management & Industrial Relation: P. SubbhaRao, Publisher: Himalaya Publishing House. 4. Industrial Relations: C. S. VenkataRatnam, Publisher: Oxford University Press. 5.Labour and Industrial laws: P. K. Padhi, Publisher: Eastern Economy Education. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-6 Course : Human Resource Strategies And Systems L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course will enable student to understand the HRD as a field of study & its evolution. It will help the student to understand the role & strategies of HRD in different situations. It will also try to establish relationship between HRD & various skill improvement techniques. It will also enable to understand the role of HRD in Government & Private Enterprises. Unit I:Introduction – Field of Human Resource Development (HRD): A multi-dimensional and new concept, Goals and challenges, Objectives and determinants, Approaches to HRD. Evolution of HRD. Unit II: Comparative Study of Various HR Disciplines: Comparative study of Human Resource Development, Human Resource Management, Human Capital Management and Personnel Management, Unit III: HR System & H. R. D. Culture Design – HR System and Sub systems of HR system , HRD intervention, HRD culture and practices, Subculture, Propagation of culture through HRD. Quality of Work Life. Unit IV: Issues in HRD – Strategy for HRD: Diversity in work force, exit strategy, competitive advantage and relationship management; HRD in Planning for Diversification, Expansion, Mergers, Acquisitions and Takeovers. Unit V:HRD & Skill E nhancement Techniques – Total Quality Management (TQM), Knowledge Management, H. R. Restructuring, Reengineering, Quality Circles. Unit VI: HRD In Different Sectors: – HRD in different organisations, Government Agencies and their role in HRD, Rural development through HRD, HRD in Emerging Sectors: I. T. and I. T. E. S. National Human Resource Development Strategy (NHRDS), Objectives of the initiative, HRD’s role for ROI & its calculation. Text Book: 1. Human Resource Management, Biswajeet Pattanayak, Publisher: Prentice Hall Of India. Reference Books: 1. Human Resource and Personnel Management,K Aswathapha, Publisher: Mc-Graw Hill. . Personnel and Human Resource Management: Text and Cases, P. SubbaRao, Publisher: Himalaya Publishing House. 3. Human Resource Development, Jon M. Werner& Randy L. Desimone, Publisher: South-Western Publication 4. Strategic Human Resource Planning by, Monica Belcourt& Kenneth McBey, Publisher:Thomson Nelson Syllabus of Second Year (S emester III/IV), MBA (Master of Business Administration) Course Code : MBT603-7 Course : Human Resource Planning L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The course will enable student to study forecasting, resourcing, downsizing & restructuring.The students will also understand the importance of succession management. HR planning during Mergers & Acquisitions will be also discussed in details. The current issues in HR Planning faced by organization will be discussed. Unit I: Strategic HR Planning: Need for strategic HRM, Characteristics of effective HRM strategy, Types of strategy, Models of business strategy, Strategic HR Planning model. Unit II: HR Forecasting Process: Meaning & benefits of HR forecasting, Key personnel required, Determining net HR requirements, Steps to conduct trend analysis, Various forecasting techniques, Ascertaining HR supply, Retention management. Unit III:Downsizing & Restructuring: Concept of downsizing & restructuring, Nee d of downsizing, The decision of downsizing, concept of â€Å"survivors† of downsizing, Impact & consequences of downsizing, Effective downsizing and restructuring strategies, Handling psychological and labour issues in downsizing. Unit IV: Succession Management: Concept & importance of succession management, Evolution & Process of succession management, Management developments methods, Role of employee in succession management. Unit V: Mergers & Acquisitions: Concept of merger & acquisition, 360 degree impact of merger & acquisition, Cultural issues in mergers, HR planning for mergers & acquisitions, Changes brought in various HR issues. Unit VI: Current Trends in HR Planning: Development of HR planning, Controlling attrition, Scope & overview. Textbook: 1.Strategic Human Resources Planning: Monica Belcourt, Kenneth J. McBey; Thomson Reference Books: 1. Effective Succession Planning: William J. Rothwell; Amacom 2. Human Resource Planning: John Bramham; Universities Press 3. Human Resource and Personnel Management: K Aswathappa; Tata McGraw-Hill Publishing Company Limited 4. A Textbook of Human Resource Management: C. B. Mamoria & S. V. Gankar; Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-8 Course : International HRM Scenario & Practices L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives:The objective of the course is to help students gain knowledge and skills in dealing with international human resources management. To accomplish this, the student will be exposed to a series of cases, which demand commitment from him/her. The course includes the introduction to IHRM, cultural literacy, business management of global companies, international staffing, comparative HRM in America, Japan, India and UK, Challenges and strategies in IHRM, and International compensation. Unit I: Introduction: to International Resource Management Scope of international HRM, Cultural Literacy and Cultural awareness: essentials, advantages, cultural skills for co-operative advantages. Factors affecting International HRM.Comparative Employment Policy – Concept, significance, the Cultural Approach – Power Distance (PDI), Uncertainty avoidance (UAI), Individuality (INV), Masculinity (MASC), Long-Term Orientation. Unit II: Business Management of Global Companies – Characteristics of domestic and global companies, HRM approaches and strategic planning in global organizations. Roles of International HR Manager, Developing Global Literate Leader. Unit III: International Staffing – Recruitment, selection, hiring, training and development, career planning, succession planning, retention. Expatriation, Inpatriation, Flexpatriation. Cultural and Reality shock, Reverse-Cultural Shock. Unit IV: Work Culture of various economies – The comparative approach to HRM in America, Japan, India and UK.National culture, HRM and other employee related values and practices in these economies. Unit VI: Challenges and strategies in IHRM: Challenges with respect to Demographics, Diversity, Occupational Shifts, Workforce Scarcity, Quality, Economy, Technology, Retention, Mergers, Acquisitions and Lay-offs. IHRM Strategies. Unit V: International Compensation – Principles of International Compensation, Methods and practices of International Compensation, International Compensation and employee satisfaction. Text Book: 1. International Human Resource Management: Monir Tayeb, Oxford University Press. Reference Books: 1. International Human Resource Management: P.Subba Rao, Himalaya Publishing House 2. International Human Resource Management: K. Aswathappa & S. Dash, Tata McGrawHill 3. International Human Resource Management: Tony Edwards & Chris Rees, Pearson Education Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT604-1 Course : Operations Planning and Control L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course intends to introduce the student to operations planning and control which involves all activities in the organisation, which contributes to the effective production of goods and services. It will start with an nderstanding of the operations strategic objectives. It will also give the student insight of translating the corporate goals into their implications for the operation’s performance objectives, quality, speed, dependability, flexibility and cost. Unit I: Introduction – Introduction to Functions of production planning and control, Manufacturing systems, Production procedures, service Operations Unit II: Preplanning: Product development and design, Sales forecasting and estimation, plant layout, capacity planning Unit III: Planning: Production order, Mass production, Batch production, Job-shop production, Batch size determination, Scheduling, Batch production scheduling Unit III:Control: Ele ments of Control, Production control, Shop floor control, Computer assisted control, Inventory control Unit IV Control: Manpower control, Quality control, Cost control, Maintenance control Unit V: Distribution Management: Distribution requirement planning, management and control, Unit VI: Recent trends: Lean manufacturing, Green manufacturing, Flexible manufacturing system, Computer Integrated Manufacturing Systems (CIMS), Advanced Production Inventory Management Systems (APIMS), Text Book 1. Operations Management: Russell & Taylor, Wiley India Reference Books: 1. Elements of Production Planning and Control: Samuel Eilon, Universal Books Corporation 2. Manufacturing Planning and Control Systems: Thomas Vollmann, William Berry, D.Clay Whybrk, Galgotia Publication 3. Production and Operations Management: Everett E. Adam, Jr, Ronald J. Ebert, PHI India 4. Operations Management: by SLACK & LEWIS, Michael Lewis, Nigel Slack Syllabus of Second Year (Semester III/IV), MBA (Master of Busine ss Administration) Course Code: MBT604-2Course: Supply Chain Management L: 3 Hrs. , T: 1 Hr. , Per WeekTotal Credits: 7 Objectives: The objective of the course is to give students a holistic view of Supply Chain Management. To provide an insight into current industry practices in supply chain ma

The Teachers Place In Society Education Essay

The instructor ‘s topographic point in society is of critical importance. He acts as a pivot for the transmittal of rational traditions and proficient accomplishments from coevals to coevals and helps to maintain the lamp of civilisation combustion. The instructors are literally the supreme authorities of a state ‘s fate. He is being recognized as the most critical factor in the educational system. Upon his preparation, dedication and efficiency stands the whole construction of instruction. He is the key of quality instruction and the surrogate parent of the kid. Child looks to him for cognition, wisdom, manners ethical motives inspiration, and what non. A instructor performs many maps in the schoolroom for the comprehensive development of the pupils. Teacher maintain the pupils safe, make up one's mind what is of import for pupils to larn, show a rich and organized organic structure of information to the pupils, protect and better the pupils ‘ self-pride, supply an environment for the pupils to research a assortment of experiences, aid pupils use computing machines and other technology-related tools to carry through specific undertakings, arrange the pupils ‘ environment to maximise the chance that they will larn what you want them to larn, do certain pupils are prepared for the following degree of their instruction, do certain pupils learn what other people ( national, province, and/or territory educational professionals ; parents ) think is of import for them to larn, love and foster the pupils. In order to successfully accomplish the above-named maps, a instructor needs to move as a director in his/her schoolroom. In other words, the instructor should possess some of import managerial accomplishments. A director is usually defined as person who is in charge of his/her administration and is responsible for the proper working the organising in every facet. Among the 10 direction functions that Henry Mintzberg ( 1973 ) identified in his thesis entitled â€Å" The Nature of Managerial Work † , he suggested eight set of managerial accomplishments, viz. : Peer Skills Leadership Skills Conflict Resolution Skills Information Processing Skills Skills in Decision-Making Under Ambiguity Resource Allocation Skills Entrepreneurial Skills Introspection Skills Chapter Two – Necessary Managerial Skills for Teachers Harmonizing to the Oxford lexicon, a accomplishment is defined to be the ability to make something good or an expertness. In add-on, a accomplishment is an facet of behavior that can be learnt. In the undermentioned lines, the different managerial accomplishments that are indispensable, in my sentiment, for a instructor so as to supply the best acquisition environment for his/her pupils will be elaborated. 2.1 Skill One: Leadership Skill Sharma ( 2002 ) believes that the function of the instructor is really of import and he/she demands to move as a leader in his/her schoolroom. Associating to Mintzberg ( 1973 ) , this accomplishment is concerned with the ability of the instructor to actuate and assist his/her pupils and at the same clip, to cover with their jobs efficaciously. For those pupils who are per se motivated, the instructor merely acts as an instigator and a facilitator. However, for those pupils who are non motivated ( and harmonizing to my experience, there is a big bulk of them ) , the instructor ‘s leading function is critical of import to actuate those pupils. Motivation, harmonizing to me, can be defined as a force that awakes a individual from his/her sleepy manner to force him/her in an active and dynamic manner. Lavoie ( 2011 ) identified eight forces that motivate people, viz. , gregariousness, liberty, position, curiousness, ( positive ) aggression, power, acknowledgment and association. Bing a Mathematics instructor, in my sentiment, the undermentioned schemes can be adopted to actuate the pupils: The instructor himself/herself must be seen as being motivated Teacher motive can be defined as â€Å" willingness, thrust or desire to prosecute in good instruction † ( Michaelowa, 2002, p.5 ) . Hence, mathematically talking, teacher, motive is tantamount to efficient instruction and accordingly, efficient acquisition. Find suited ways to do pupils love the topic One of the grounds why some pupils dislike mathematics and happen it deadening is the fact that they do non cognize about its application in real-life. Hence, the instructor needs to teach the pupils about the real-life application of mathematics on the first twenty-four hours to do them cognizant of its importance in the mundane life and how, without mathematics, many things would be unattainable or about impossible. State the purposes and aims of the capable affair This should be done on the first twenty-four hours of the class. It is of import to do them aware what is expected from them and in bend, what qualities or behaviours they are expected to hold at the terminal of the class twelvemonth. Let the pupils know that the instructor is ever available whenever person is holding troubles in his surveies. Set-up the schoolroom regulations and ordinances in coaction with the pupils. Use different instruction manners in order to fit the diverse larning manners of the pupils. In order to extrinsically actuate the pupils, the instructor can assure his/her pupils that the best two among them will be rewarded at the terminal of each term. Of class, the instructor needs to maintain his promise. 2.2 Skill Two: Peer Skill Peer accomplishment would mention to the ability of the instructor to move, at one clip, as a director of the schoolroom and at another clip, as a friend to his/her pupils. This friendly relationship should be to some bound and the pupils should be made cognizant of it. Otherwise, being excessively friendly would do pandemonium and undiscipline in the category and later, the larning environment of the category would be to a great extent and severely affected. In general, a pupil, like any other individual, has a demand to experience a sense of belongingness to his/her category, his/her classmates every bit good as his/her instructor. Research has shown that when a pupil feels he/she ‘belongs ‘ to the category, he/she has a higher grade of intrinsic motive and has more assurance academically. Freeman et Al. ( 2007 ) claimed that, harmonizing to pupils, their sense of belongingness for a category is raised by a instructor that demonstrates heats and openness, encourages pupil engagement, is enthusiastic, friendly and helpful, and is organised and prepared for category. 2.3 Skill Three: Conflict Resolution Skill Life in a schoolroom is non ever sweet. On and off, things get rancid between the pupils or even between the pupil and the instructor for diverse grounds. Classroom struggles, may it be a minor or a major one, must be dealt with every bit shortly as they arise so as to forestall the state of affairs from acquiring out of control. Otherwise, they would botch the instruction and larning environment of the schoolroom. For minor instances, the instructor needs to utilize his/her managerial accomplishments of go-between and negotiant rapidly and reasonably. The first measure is to garner information about the causes of the incident, guaranting that the information obtained is from echt beginnings. The 2nd measure would be to listen attentively to both students/groups. The last measure would be to work jointly with those involved towards a solution. In my sentiment, by continuing in this manner, the pupils would experience closer to their instructor in that they know they can swear their instructor and at the same clip, they are larning this really of import accomplishment of deciding struggles, which they may use it subsequently in their ain life. In line with the above, Feldman ( 1989 ) argues that pupils would be more positively disposed to the schoolroom activities and to the instructor if they think that the instructor cares about them. However, for major instances of undiscipline, such as sexual maltreatment, the instructor needs to follow the regulations and ordinances of the school subject. The best solution would be to direct those involved to the Discipline Master who would cover with them consequently. 2.4 Skill Four: Information Processing Skill This accomplishment is about the instructor ‘s ability to pull out, collect and portion information relevant to the capable affair or subject. In the traditional position of instruction and acquisition, the instructor was the exclusive beginning of cognition and hence, the category was dominantly teacher-oriented. However, despite the fact that this attack to learning and acquisition is regarded as being disused, some topics, like mathematics, are most of the clip teacher-centred. But, a good mathematics instructor would happen ways to do his/her category an gratifying and fruitful experience. Personally, since about all subjects are inter-related in mathematics, I ever start a subject by giving the basic information and from that, other regulations are derived with the aid of the pupils. In this manner, the instruction manner is shifted from the expository one to a more synergistic more where each pupil is able to lend something in the building of new cognition. The constructivist attack leads to effectual mathematics learning and larning ( Van de Walle, 1995 ) . In add-on, this attack requires the pupils to be brooding and to work on their old cognition in order to obtain new cognition. Furthermore, their problem-solving ability is enhanced. Brooks & A ; Brooks ( 1993 ) relate that the followers is implied in a constructivist schoolroom: Student liberty and enterprise are accepted and encouraged. The instructor asks open-ended inquiries and allows delay clip for responses. Higher-level thought is encouraged. Students are engaged in duologue with the instructor and with each other. Students are engaged in experiences that challenge hypotheses and promote treatment. The category uses natural informations, primary beginnings, manipulatives, and physical, synergistic stuffs. A good mathematics instructor should be able to utilize a assortment of learning manners in order to do the topic appear interesting and easy, and at the same clip, cater for the different acquisition manners of his/her pupils. For case, to learn the subject Vectors in 3-Dimension, it is really hard for pupils to understand the constructs involved utilizing the traditional attack as the subject is instead an abstract one. But when the job is modelled utilizing appropriate technological tools, the pupils are able to visualize the job and accordingly, they learn how to pattern the jobs on their ain utilizing paper and pencil. Hence, using the right mathematical constructs, they are able to work out any jobs on Vectors in 3-Dimension. 2.5 Skill Five: Resource Allocation Skill This skill trades with the instructor ‘s ability to pull off his/her clip decently and to make out to each pupil ‘s encountered troubles. The best manner to accomplish these is through proper lesson planning. It is true that to fix a lesson is a cumbrous undertaking but at the terminal of the twenty-four hours, it helps salvage a batch of clip and more things can be done. In fact, it can be said that lesson planning is a one measure rearward and two stairss frontward approach. From past experience, the followers should be taken into consideration when fixing a lesson program: Carry out one lesson at a clip The purpose and aims of the lesson should be good set and the pupils should be made cognizant of it Since about all subjects in mathematics is based on some pre-requisites, ever recall those old cognition in order to acquire the pupils in the temper Based on the trouble of the subject, take a considerable sum of clip to to the full explicate the subject, taking into consideration the jobs pupils are holding and blow no clip to unclutter these misconceptions Allow pupils to hold sufficient sum of clip to pattern some jobs in category and at the same clip, utilize this ‘free ‘ clip to cover separately with those holding farther jobs Summarize the whole lesson Give a sensible sum of prep Reserve the following session for rectifying prep and for farther pattern ( remedial plants if needed ) A well-prepared lesson program non merely affect the resource allotment accomplishment but besides the entrepreneurial accomplishment of the teacher-manager as the latter trades with the ability of the instructor to look for jobs and chances that may originate during a lesson and thereof, implement the necessary alteration swimmingly. For case, while explicating a subject, the instructor noticed that the bulk of pupils are non hold oning the lesson, so, he/she should be able to alter the instruction manner consequently. This is why it is of import to ever hold a Plan B. 2.6 Skill Six: Introspection Skill This maybe the most of import accomplishment needed by a teacher-manager. It deals with the instructor ‘s ability to reflect upon his/her ain work and the impact it has on his/her pupils. In other words, after each lesson, the instructor needs to self-evaluate himself/herself. Successful rating would be that learning and acquisition has occurred and each pupil has understood the lesson and all plants have been completed. Else, the instructor needs to alter his/her learning schemes and/or behavior in category. Chapter 3 – Decision To be a good and effectual instructor, a blend of managerial accomplishments is required by the instructor in order to advance a successful instruction and acquisition environment. It is of import to observe that instructors are born with these accomplishments but it takes clip every bit good as tonss of pattern to get and get the hang these accomplishments.

See Asignment criteria- request for writer 5689 of possible Essay

See Asignment criteria- request for writer 5689 of possible - Essay Example sidered the height of the romantic manifestation with regard to the [Spanish] stage,’ explicitly references its central theme of Destiny in the title – ‘la fuerza del sino’ as it applies to the struggle and ultimate defeat of the protagonist (Young 1933, 278). Within the typical Sturm und Drang Romantic expression, Rivas utilises a conception of ‘fate’ to explore and undermine the obsolescing social hierarchy that dominated contemporary Spanish life. Yet the question remains unclear: what exactly is the nature, the driving force of this conceived destiny? Does this demonstrate the movement of divine providence, or is this more akin to the fatalistic destiny of the Greeks? As the story progresses, the thread of fate that propels the action reveals itself to be profoundly fatalistic, not the orchestration of an omnipotent God but the engine of the myriad unseen forces that surround and enshround Don à lvaro in his journey through despair. This fatalism draws its roots most profoundly from the tradition of Greek tragedy in which destiny always played a primary role. Yet Rivas develops advances on this fatalistic tradition, showing through the random twists delivered by destiny’s hand the massively destructive forces of the familial Spanish hierarchy, which from the beginning envelop the protagonist in the shackles of old custom. It is these, Rivas declares audaciously through his play, that make up the very essence of dest iny. It is these, the forces of society, which create the fatalistic reality in which all his characters, and by extension the whole of Spanish populiation, are doomed to their allotted existence. The fatalistic concept fundamental to Greek tragedy is the act of transgression, the fatal flaw caused by hubris, or believing oneself to be above divine law, which transgression in the protagonist’s own demise. This act of transgression could be something as active as Prometheus’ theft of divine fire, for which he was savagely

Critical Issues in Design Essay Example | Topics and Well Written Essays - 1750 words

Critical Issues in Design - Essay Example In ancient societies only a few stratums of society could afford consumerism while after the Industrial Revolution nearly everyone in affluent societies could afford to buy in excess of their needs. These changes in consumption are a direct result of technological progress as well as changes in human attitudes over the years. The focus of this text will be directed to the human factors responsible for consumption and the nature of those factors. While referring to either consumption or consumerism it must be kept in mind that the more affluent stratums of society define the standards of consumption. The trends and consumption patterns displayed by these groups tend to trickle down into the rest of society. For example, fashion in clothes and foot wear is defined by the affluent sections of society such as celebrities, designers, socialites etc. but all stratums of society tend to follow these patterns. The real issue to consider here is why these trends are followed and whether the c ausations are active or passive in nature. It is pertinent here to define active and passive so that their use in this text is clarified. Active engagement refers to the participation of members of society in a manner such that they define their own identities and the conglomeration of these identities forms social structures. In contrast passive engagement refers to the participation of members of society in a manner such that their choices and will are dictated by certain individuals and groups. The formed identities are a reflection of the affluent individuals’ and groups’ desires and the resulting social structure reflects this strongly. Consumption is also affected by active and passive engagement of the society’s members. The resulting consumption patterns can be taken as independent consumption decisions for active engagement and influenced consumption decisions for passive consumption. The state of consumption in contemporary society is important in deci phering if consumption is actually an active or a passive phenomenon. The start of the nineties signaled a new era of consumerism. More and more people began attending colleges to make more money rather than to become experts in their relevant fields or to help others out. This change can be related closely to the overbearing influence of materialism on people’s everyday lives. The advent of the digital age brought an array of new products as well as the reduction in cost to purchase them. This influence was also helped out by the expansion of communication that brought these new products into the focus of nearly all stratums of society. These changes in turn affected prevalent culture directly and Madeline Levine criticizes this change in cultural values by remarking that this was â€Å"a shift away from values of community, spirituality, and integrity, and towards competition, materialism and disconnection.†1 Sensing this change businesses have also realized that the best targets of marketing are wealthy and affluent consumers. The choices and preferences of the more affluent consumers tend to trickle down and become standards for other consumers. The less affluent consumers tend to purchase new commodities and services to provide instant gratification and to create symbols that speak of their affluence in respect to society. This also indicates that both active and passive

Measuring Employee Satisfaction Through Use of Employee Satisfaction Essay

Measuring Employee Satisfaction Through Use of Employee Satisfaction Surveys - Essay Example Most of the companies employ survey to gauge their employee’s satisfactions, recruit top prospects and create internal policies. Survey have a twofold advantage; to the employees, they tell them that their input and concerns are important thus boost their morale and loyalty and to the employers, they assist them to map the companies policies. Employee’s survey can be carried out in a manner of ways, depending with the purpose. To begin with, it can be employee Satisfaction Surveys. In essence, the core goal of any employee survey is to gauge employee satisfaction. This type of survey dwells on workplace issues such as benefits, the work environment, commitment to diversity and effective communication. To the management, the feedback from this type of survey helps to paint the real attitude of employees and their opinion concerning the workplace issues. The feedback, also aid the employer to discern the root cause of persistent problems; such as high expenses, low produc tivity or low morale in work. To add, another method is to employ is exit survey. This method is best in organizations plagued with high turnover. Turnovers are very expensive to any organization. The survey is conducted on employees who are leaving the particular organization, and the aim is to elicit their reasons for doing so. Written exit survey has been shown to elicit more honest responses than interviews, which lend themselves to unrealistic and overly rosy scenarios. The data derived from exit surveys can be used to create policies and procedures that aid to boost job satisfaction and hence counter the costly effects of job turnover. Another method generally employed by organizations is customer care surveys. This mode of survey is customer oriented, and is designed to deliver quality services and products to customers, that best answer their needs. Generally, those people who are in constant and direct contact with the customers are better suited to provide information on t he needs of the customers. Consequently, organizations design a customer care surveys to elicit the opinion of the employees and their knowledge about their customers. This mode of survey helps to seal loopholes in customer service delivery and therefore improve areas where service may be lacking, thereby increase their satisfaction. Finally, another mode of survey is survey on specific issues. This kind of survey is conducted whenever companies wish to conduct material changes that affect the employee welfare, such as new insurance providers or changes in working conditions. This kind of survey is designed to elicit the input of the employee and thus reduce chances of the resistance of the new policy at the implementation phase. In order for the survey to be successful, it is important for the management to observe a number of steps. To begin with, the survey must be advertised. The employees have to be informed well in advance. Generally, response rates have been closely linked to the number of times an upcoming survey is announced. The management can do this via emails, memos, bulletin boards or even the organization newsletter. Secondly, it is critical that anonymity is guaranteed by employers who are conducting employee’s survey. Employees may feel threatened, if they hold opinions that differ or does not agree with the company policies. This may make employees choose not to participate in the survey of if